Client: Foley

BACKGROUND: At the time of hire, I was entering during a rebrand phase. I was provided with current materials, documentation of previous brand standards, and a new logo to develop materials.


OBJECTIVES

  1. Creation of brand guidelines to reflect rebrand.

  2. Creation of new corporate Powerpoint template.

  3. Update to images and links through Wordpress admin tool.

  4. Update to all existing stationery.

  5. Creation of motion graphics to appear throughout facility.


Example of Foley’s previous branding

Old Foley Brand Standards:  Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

Old Foley Brand Standards:
Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.


Transitioning Foley’s branding

Previous Client Testimonial Document using old brand standards and opened in Microsoft Office.

Previous Client Testimonial Document using old brand standards and opened in Microsoft Office.

Current Client Testimonial Document using new brand standards and is an interactive ePub.

Current Client Testimonial Document using new brand standards and is an interactive ePub.


Example of Foley’s new branding

New Foley Brand Standards:  Color Palette

New Foley Brand Standards:
Color Palette


Examples of Materials Created

Foley_Core_Values_Poster-3.jpg

Core Values Poster

Core values poster developed during Foley rebrand to showcase each of the six values.

INTEGRITY

INNOVATION

RESULTS

SERVICE

ENGAGEMENT

OPTIMISM

New Foley Brand Standards:  Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:
Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:  Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:
Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:  Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:
Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:  Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:
Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:  Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:
Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:  Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.

New Foley Brand Standards:
Example of motion graphics developed for Foley Carrier Services (FCS) Good News T.V.


Foley Business Cards

Foley Business Cards