Client: Shebeen Brewing Company

Background: I was approached by Shebeen Brewing Company’s owner Rich who needed help with branding and packaging their beer. At the time, Shebeen had one beer canned and was using growlers to sell their other styles of beer. After meeting with the owner to discuss possible styles, influences, inspiration, etc., Rich hired me to design labels with a consistent look and again for additional projects.


Objectives

  1. Create a template for new Shebeen “bomber”-style bottles.

  2. Create a design for a four-pack bomber bottle carrier.

  3. Redesign existing bar tap handles to use consistent visual language with new bottle design.

  4. Create a can design for Shebeen’s Irish Pale Ale beer.


Shebeen Brewing Company: Bomber Bottle Designs

Bomber bottle label design: full bottle view

Bomber bottle label design: full bottle view

Bomber bottle label design: angled view

Bomber bottle label design: angled view

Bomber bottle label design: tilted view

Bomber bottle label design: tilted view


Shebeen Brewing Company: Irish Pale Ale Can Design

Shebeen-Irish-Pale-Ale-Can-Color-Palette-1920x1080-01.jpg
Reference for inspiration

Reference for inspiration

Irish Pale Ale Can design

Irish Pale Ale Can design

Shebeen-Irish-Pale-Ale-Can-1920x1080-1.jpg
Shebeen-Irish-Pale-Ale-Can-1920x1080.jpg
New logo applied to mug club steins

New logo applied to mug club steins