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Shebeen Irish Pale Ale

CREATIVE BRIEF:

Design a can for Shebeen’s Irish Pale Ale, but age the design to make the brand look older than it really is. This resulted in a deconstruct logo to make it look more like a heritage brand prior to a rebrand late. The owner also wanted the can to use a ceramic-like texture.

Shebeen has since used this logo as their standard for all new cans, bottles, merch, etc.

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Examples of Ceramic Bottles Used for Inspiration

Examples of Ceramic Bottles Used for Inspiration

Color Palette

Color Palette

Shebeen’s Irish Pale Ale Can Design

Shebeen’s Irish Pale Ale Can Design

Shebeen’s Irish Pale Ale Can (High Detail)

Shebeen’s Irish Pale Ale Can (High Detail)

Shebeen’s Irish Pale Ale Can

Shebeen’s Irish Pale Ale Can

Shebeen’s Irish Pale Ale Can Side View

Shebeen’s Irish Pale Ale Can Side View

Example of New Logo Applied to Mug Club

Example of New Logo Applied to Mug Club

Example of New Logo Applied to Glassware/Cans Compared to Old Logo

Example of New Logo Applied to Glassware/Cans Compared to Old Logo

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