Brands that still work after launch day.
Text Sans, regular
Scale 72 / 40 / 18
A logo is the first ten percent of a brand. The rest is the type, color, voice and rules that let a team use it without calling me every time. That part is where most of my work at Nasuni, HqO and Legrand has gone.
Where I usually start
Brand Strategy
A short written framework for who you serve and how you sound, so the messaging stops drifting.
Visual Identity
Logo, type, color and imagery that look like one company instead of five.
Brand Guidelines
Rules and templates people actually use, from slide decks to trade show booths.
What I do
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New identities and rebrands, from the first sketch to the finished guidelines. Recent examples include Nasuni, HqO and Legrand.
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Launch campaigns, ads and event identities that hold up at every size, from a banner ad to a printed booth wall.
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Setting the look and feel for a team or agency, then keeping every piece true to it.
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Product screens and web pages designed to meet WCAG guidelines, like the HqO Workplace Experience app.
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Custom illustration and graphics, from award artwork to infographics.
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Explainer videos, looping brand motion and event screens.
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eBooks, reports and long reads laid out so people actually finish them.
Has your brand outgrown its look?
Tell me where your brand is today and where it needs to go, and I’ll reply with next steps.