Graphic designer & creative strategist.
PRINCIPAL CREATIVE AT NASUNI
I turn complex B2B technology into brands people remember, across identity systems, campaigns and event experiences. 15+ years of brand, product and event design, leading rebrands at Nasuni, HqO and Legrand.
How I work
Strategy first. Craft by hand.
I start with the business problem and design toward a result you can measure. Modern tools, AI included, speed up research and production. The ideas, the taste and the final call stay human.
Strategy before pixels
Every project starts with who it’s for, what has to change and how we’ll know it worked.
Craft with a human touch
Type, color, motion and story are tuned by hand, with accessibility built in from the first sketch.
Systems that scale
Guidelines, templates and motion kits that let whole teams move fast and stay on brand.
- 15+Years in brand, product & event design
- 4Company rebrands led: Legrand, HqO, Nasuni twice
- 7Brands launched under a parent mark: Legrand AV & Nasuni
Selected work
Brands built to scale
He’s beyond proven himself an excellent asset to ANY team, and definitely knows how to foster and lead a brand to success.
Hiring a senior designer or creative lead?
Or have a brand that needs to scale? Tell me about the role, the team or the problem.