I help B2B tech brands from blending in.

PRINCIPAL CREATIVE AT NASUNI


Hi, I’m Ryan. For six years I’ve led brand work in B2B tech, a space where most companies look and sound alike. I bring 15 years of brand, campaign and event design to that problem. I’ve led rebrands at Nasuni, HqO and Legrand.

Ryan Thorp, graphic designer and creative strategist, framed by the RTD logo

How I work

Strategy first. Craft by hand.

I start with the business problem and design toward a result you can measure. Modern tools, AI included, speed up research and production. The ideas, the taste and the final call stay human.

  1. Strategy before pixels

    Every project starts with who it’s for, what has to change and how we’ll know it worked.

  2. Craft with a human touch

    Type, color, motion and story are tuned by hand, with accessibility built in from the first sketch.

  3. Systems that scale

    Guidelines, templates and motion kits that let whole teams move fast and stay on brand.

  • 15+years designing brands
  • 4company rebrands led
  • 7brands launched under a parent mark

Brands I’ve designed for

Selected work

Brands built to scale

See all case studies
He’s beyond proven himself an excellent asset to ANY team, and definitely knows how to foster and lead a brand to success.
Kristin Concannon, HqO
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Need a creative lead who can also do the work?

Tell me about the role, the team or the problem. I’ll tell you honestly whether I’m the right fit.