Speciality coffee association brewing in Connecticut
CASE STUDY
Connecticut Coffee Collaborative
COMPANYSCOPEROLECreative Director
TIMELINE2025 - Present
Brand identity
Project overview
Client
The Connecticut Coffee Collaborative (CCC) is a small, yet mighty group of specialty coffee professionals. Intending to operate as a 501(c)3 non-profit, this association focuses on educational training, hands-on training, and promoting positive workplace and business support for all in specialty coffee.
Approach
When Taki Tanaka proposed the idea for this association consisting of eight board member, I, operating in the role of Creative Director, built a visual identity to promote our presence, both online and in-person. Our visual branding nods to CT roots and is scalable throughout any need.
Our mission
Goal
It is a movement working to build a more inclusive and supportive coffee community across the state.
Community Focus
The collaborative aims to connect people within the local coffee scene, from baristas to café owners and enthusiasts.
Events
They organize events and gatherings to foster community and share knowledge within the industry.
Meet the Team
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![A smiling man with glasses and a beard, wearing a denim shirt and apron, pouring coffee grounds from a jar into a container in a coffee shop or cafe setting.]()
Taki Tanaka
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![A woman with shoulder-length dark brown hair, light skin, and wearing makeup, smiling while looking at the camera, with a blurred room background.]()
Brianna Stefano
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![A man with long brown hair and a beard smiling in an indoor setting, wearing a black t-shirt with a graphic design.]()
Nick Cassota
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![A man wearing glasses, a black cap with the 'Beans & Beers' logo, and a checkered shirt with an apron. He is looking down at a clipboard, possibly taking an order, and is in a coffee shop or bar with shelves of bottles and cups in the background.]()
Benny Beans
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![A man with glasses, a beard, and wearing a vest, drinking coffee from a clear glass mug, with green plants in the background.]()
Parker Gregory Shpak
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![A smiling man with light skin, short brown hair, a reddish-brown beard, and mustache, wearing a black and white striped shirt, in an indoor setting with blurred green bottles in the background.]()
Torrie Sarnecki
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![A young woman with long blonde hair, smiling, standing outdoors with water in the background.]()
Melisa Sarnecki
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![Close-up portrait of a young man with light brown hair and a beard, smiling, wearing a dark shirt and a gray sweater in a bright indoor setting.]()
Ryan Thorp
Connecticut Coffee Collaborative Unites Coffee Professionals Statewide
BARISTA MAGAZINE
We learn more about the CCC: a statewide movement working to build a more inclusive and supportive coffee community.
❋ Dreaming of Connecticut’s Coffee Future
❋ Putting Community at the Center
Jingle & Mingle
In our first event to introduce our board, we held an event at WeHa Coffee Roasters located in West Hartford, Connecticut. Jason, better known as “New England Coffee Guy” graciously donated his space for our winter gathering where we introduced ourselves to the greater Connecticut coffee scene.
EVENT
