HqO Branding and Design
🌐 Overview
HqO's mission is to transform the workplace experience through innovative digital solutions. As Senior Designer at HqO, I led the rebranding efforts, ensuring that the brand resonated with the company's mission.
🎯 Goals
The goal was to create a brand identity that aligns with HqO's mission and values while providing a seamless workplace experience for customers.
🚧 Challenge
The challenge was to rebrand the company and establish a strong visual identity that reflects the brand's vision.
💡 Solution
I developed a comprehensive rebranding strategy, which included creating new brand guidelines, producing static, video, and audio content for the website and affiliated platforms, and optimizing webinar content for online distribution.
HOW GRAPHIC DESIGN ENHANCES THE WORKPLACE EXPERIENCE
By Ryan Thorp
As a Senior Graphic Designer at HqO, I know that design is integral to the workplace experience. I also know that many people don’t understand the important role that design plays in the workplace.
And why would they? Good design is meant to be seamless. When it succeeds, it becomes invisible to employees by integrating itself into the fabric of daily life. It is something that we all constantly experience, without even realizing it.
For example: consider some of the most successful office products, like the rolling chair or the standing desk. Both of these items have been painstakingly engineered by designers, but they usually function so well that we, the users, barely notice that they’ve been designed at all. And that’s intentional. In fact, it’s because they work the way that they’re supposed to.
Creative
HqO Workplace Experience app icon
Workplace Experience App (Wx)
💻 UX/UI Design
♿ Accessibility Design
🎨 Brand Identity Design
📊 Marketing and Branding Strategy
💻 UX/UI Design ♿ Accessibility Design 🎨 Brand Identity Design 📊 Marketing and Branding Strategy
DESIGN RATIONAL
Crafted for both employees and building owners, the HqO Workplace Experience app consolidates tasks like building entry, lunch orders, transit checks, amenity booking, and more. My design prioritized accessibility and usability for a seamless and efficient user experience.
Events
📄 Print and Digital Marketing
✏️ Illustration and Artwork
🏢 Environmental and Signage Design
♿ Accessibility Design
📽️ Motion Graphics
📖 Editorial and Layout Design
📊 Marketing and Branding Strategy
📄 Print and Digital Marketing ✏️ Illustration and Artwork 🏢 Environmental and Signage Design ♿ Accessibility Design 📽️ Motion Graphics 📖 Editorial and Layout Design 📊 Marketing and Branding Strategy
DESIGN RATIONAL
Crafting event experiences at HqO demanded a dual approach for Commercial and Landlord clients. My designs, whether on compact pull-up banners or expansive stages, maximized every inch with strategic messaging. Infused with curatorial expertise and universal design principles, these visuals were not just captivating but considerate of diverse abilities.
eBooks and Ads
📄 Print and Digital Marketing
✏️ Illustration and Artwork
📖 Editorial and Layout Design
📄 Print and Digital Marketing ✏️ Illustration and Artwork 📖 Editorial and Layout Design
DESIGN RATIONAL
For HqO's monthly eBooks, my role extended beyond design to crafting compelling visual narratives. I transformed provided copy into engaging layouts, incorporating custom graphs, charts, and product shots. This encompassed not only eBook design but also the creation of promotional social media graphics, display ads, and website graphics for a comprehensive and cohesive brand experience.
Want to see more brand and identity work?
Click this link to see similar work completed for Legrand!