Legrand Branding and Design
🌐 Overview
Legrand's mission is to transform the spaces where people live, work, and meet through innovative electrical and digital infrastructure solutions. As Graphic Designer for Central Marketing at Legrand, I played a key role in developing and evolving the brand for Legrand North and Central America.
🎯 Goals
The goal was to evolve and update the Legrand brand to align with the company's mission and create consistent brand assets for a cohesive appearance.
🚧 Challenge
The challenge was to rebrand the company and establish a strong visual identity that reflects the brand's vision.
💡 Solution
I developed a comprehensive rebranding strategy, which included creating new brand guidelines, producing static, video, and audio content for the website and affiliated platforms, and optimizing webinar content for online distribution.
Creative
Legrand Website | LEED®
💻 UX/UI Design
♿ Accessibility Design
🎨 Brand Identity Design
📽️ Motion Graphics
💻 UX/UI Design ♿ Accessibility Design 🎨 Brand Identity Design 📽️ Motion Graphics
DESIGN RATIONAL
Elevating the Legrand.us website with LEED-focused pages, I meticulously crafted wireframes for optimal storytelling. Implementing strategic CTAs and interlinking, I enhanced user navigation and experience. These mobile-optimized pages seamlessly repurposed non-designed content, breathing fresh life into LEED-related materials.
Corporate BROCHURE + Stationery
📄 Print and Digital Marketing
✏️ Illustration and Artwork
📖 Editorial and Layout Design
📄 Print and Digital Marketing ✏️ Illustration and Artwork 📖 Editorial and Layout Design
DESIGN RATIONAL
Crafted as an 8x8 square masterpiece, the Legrand corporate brochure embodies brand finesse. Meticulously designed for impact, it marries flawless logo integration, vivid color schemes, custom illustrations, and a robust typographical hierarchy. Printed on a blend of lightweight and durable stocks, the brochure exudes quality, perfect for new hires, events, and the sales team. Its concise yet comprehensive copy ensures a seamless flow, delivering key insights into Legrand's identity, mission, and sustainability efforts.
Video + Motion Graphics
📄 Print and Digital Marketing
🏢 Environmental and Signage Design
♿ Accessibility Design
📽️ Motion Graphics and Video
📄 Print and Digital Marketing 🏢 Environmental and Signage Design ♿ Accessibility Design 📽️ Motion Graphics and Video
Design Rational
Revamping Legrand's Pursuit of Excellence video, I took the reins as the storyboard editor. Collaborating with the original creators, I ensured a contemporary script and visuals. Beyond updating cash values, I championed diversity, adding youthful characters and diverse skin tones for a more inclusive representation. This refreshed video now welcomes new hires online and graces award summits.
WANT TO SEE MORE BRAND AND IDENTITY WORK?
Click this link to see similar work completed for HqO!