Nasuni branding 2024 - 2026

CASE STUDY

Nasuni

COMPANY
SCOPE
ROLE

Design

TIMELINE

2024 - Present

Brand identity

Project overview

Client

Nasuni is a SaaS tech company based out of Boston, MA and a company I entered as Creative Specialist in 2024. Nasuni is an enterprise unstructured data platform that replaces traditional Network Attached Storage (NAS) and backup infrastructure with a cloud-native file services solution.

Approach

Since joining Nasuni in 2024, I have led the design and creative sector of the Marketing team. Entering during a rebrand, I made the design my own and while governing the brand and visual identity shaping it into what we see today. I’ve set my bar and carried that through, ensuring a familiar presence across all touch-points, while pushing the boundaries.

Storytelling through storyboarding

Text inside a light green hexagon says "What's Nasuni?" on a white background.
Text on a white background reads 'Enterprise data platform for hybrid cloud environments', with green paint splashes in the corners.
Night cityscape seen through large window with overlay text and icons highlighting features like scalability, built-in backup, data analytics, security, and edge performance.
Green paint splash with Nasuni logo in the center
Collage of three women and one man in a professional setting. A woman is talking on the phone and gesturing with her hand; a man is working on a computer with multiple screens; two women are sitting at a table, smiling and having a discussion with a tablet and laptop.
A green abstract background with white text labels surrounding a hexagon shape, including AI readiness, global collaboration, ransomware protection, and advanced analytics.
A digital, neon green letter N floating above a futuristic cityscape with glowing particles and a bright light at the horizon.
Nasuni logo with green and navy text and design on a white background.
Digital visualization of a wave-like pattern made up of glowing blue and green dots against a black background.
Dark background with abstract blue and green curved lines design. The word 'unity' in large green letters with smaller green text 'NASUNI' above it.
Digital graphic with green and blue lines and waves, displaying the words 'NASUNI' and 'unite' in large, stylized text, on a dark background.
Promotional poster for the SIM Houston 10th Annual Charity Clays Tournament, scheduled for October 10, 2025. The poster features a blue sky background with a floating orange clay target in the upper right corner and details about the event at the American Shooting Centers in Houston, TX.
Cover page of a report titled 'The Era of Hybrid Cloud Storage, 2025 Edition' with a subtitle about AI and cybersecurity considerations. The page features an image of two professionals discussing work on a laptop, surrounded by a green and white design, with various statistics about hybrid cloud adoption and AI budgets.
Promotional flyer for Nasuni, a data management platform, with a green and black abstract design, and icons highlighting features like unlimited growth, integrated protection, and collaborative file sharing.
Open shipping box with a promotional flyer inside titled "Unstructured Data: The Nasuni Way" with green abstract design, logo, and website at the bottom.
An outdoor sidewalk sign promoting Autodesk running on Nasuni with free coffee, located in a busy urban area with palm trees, pedestrians, and food trucks in the background.
Four panels displaying a promotional graphic for Nasuni cloud storage solutions, with abstract green liquid splashes and white hexagon outlines, and text in French promoting file sharing and unlimited growth.
Green and white promotional graphic for Nasuni featuring the text "Let the cloud fuel your business goals. We'll show you how." with a "Download Report" button. Side panels include thumbnails of report pages with graphs, charts, and images related to cloud storage and digital transformation.
Four colorful banners advertising Nasuni with the French text 'Libérez vos fichiers avec Nasuni', each featuring icons for growth, protection, and sharing, and with abstract green and blue swirling graphics.
Green promotional banner with bold text reading "Tame unstructured data." and smaller text "Unleash AI. Visit Nasuni booth #4023."
Green marketing slide with text stating 'Nasuni Earns #1 in G2's Enterprise Grid Report for Cloud File Storage' with logos of Nasuni and G2.
Event badge with blue lanyard for SKO2026 Sales Kickoff 2026, featuring a mountain and forest logo, attendee name Ryan Thorp, and company department Marketing Operations.
Graphic promoting AWS re:Invent tech conference held December 2-6 in Las Vegas, NV, featuring vibrant lines and the NASUNI logo.
Text on a promotional graphic announcing Nasuni's ranking as the top G2 enterprise grid report for cloud file storage in spring 2025.
Company hiring announcement for the position of Director, Total Rewards, with a group photo of employees, featuring a green-themed design and decorative papel picado banners for Día de los Muertos.
A collage of photos from a corporate event including a large screen displaying "Welcome to SKO26 Sales Kickoff 2026" with backgrounds of mountains and hikers, a group of people taking a selfie, a conference room with blue lighting and attendees, and a cityscape with buildings and cloudy sky.
A promotional graphic for NASUNI CloudBound with a background image of ocean waves and white, green, and black text overlay promoting five reasons to attend the event.
Logo of Nasuni inside a green splash of paint or liquid.
A circular patch with a mountain landscape, trees, and a winding path, along with the text 'SALES KICKOFF 2026'.
Exhibit display with the title 'Unstructured Data: The Nasuni Way' and a monitor showing a glowing 'N' with green swirling graphics.
Promotional poster with green and black background, text encouraging visiting Nasuni booth #4023, featuring a slogan about unleashing AI with smarter, safer, and cost-effective data solutions, and Nasuni logo at the bottom.
Two blue shopping bags with outdoors and skiing illustrations, one with a handle and the other with a strap, on a light blue and black background.
A promotional graphic titled '5 reasons to attend CloudBound' by Nasuni. The graphic lists five reasons: Learn from hybrid cloud insiders, See the future of AI, Take home practical tips, Strengthen your network, and Get inside the hacker's head, with a 'Read More' button beneath each reason.

J.P. Morgan Charity 5K

Behind everything we do is a team of people who truly care. We bring ourselves to the table—open-minded, collaborative, and ready to make something great.

Group of runners walking on city sidewalk during daytime, with modern buildings and a busy street in the background, under a partly cloudy sky.
Group of runners participating in an outdoor race or marathon in a park with lush green trees and a bright sky.
Group of people at a race event, many wearing white NASUNI shirts, outdoors with trees and blue sky in the background.
Group of runners in matching white and green shirts posing on a grassy field

Design Ethos

Visual Identity

Strong brand recognition, a bold color palette, and visuals entirely our own, I showcased our presence across digital and physical space.

Connecting Thread

Our customers have different needs, and we meet those without issues. Whether you see us at events, a webinar, or locally, you are sure to see who we are.

Storytelling

All content created is centered around solving customer needs. Through multimedia, campaign driven creative drives revenue and stability in our brand.