Shebeen Brewing Company
FREELANCE PROJECT
Background: I was approached by Shebeen Brewing Company’s owner Rich who needed help with branding and packaging their beer. At the time, Shebeen had one beer canned and was using growlers to sell their other styles of beer. After meeting with the owner to discuss possible styles, influences, inspiration, etc., Rich hired me to design labels with a consistent look and again for additional projects.
Objectives
Create a template for new Shebeen “bomber”-style bottles.
Create a design for a four-pack bomber bottle carrier.
Redesign existing bar tap handles to use consistent visual language with new bottle design.
Create a can design for Shebeen’s Irish Pale Ale beer.
Bomber Bottle Designs
Bomber bottle label design: full bottle view
Bomber bottle label design: angled view
Bomber bottle label design: tilted view
Bomber bottles appearance on shelf
Irish Pale Ale Can Design
For this can design, the goal was to age up the logo to make it appear older. Inspiration and final design can be seen below.
Color palette for Irish Pale Ale can design
Inspiration behind Irish Pale Ale can design
Irish Pale Ale Can design
