Giving file storage a brand people remember
BRAND SYSTEMS & CAMPAIGNS
Nasuni
COMPANYSCOPEROLEPrincipal Creative
TIMELINE2024 – Present
Brand systems, events, campaigns
Project overview
The challenge
Nasuni sells cloud file infrastructure to IT leaders, a category where most brands look interchangeable. I joined in 2024 as the company moved into a new brand, and I led it into every place Nasuni shows up. In 2026 I led the next rebrand and extended it to two new companies, each marked “a Nasuni company.”
My role
I govern the brand and lead creative across events, campaigns, video and the web. That means carrying the new identity into every touchpoint and keeping it consistent as more teams use it.
Liquid Flow
The rebrand introduced liquid imagery. I turned it into a system Nasuni could use anywhere: looping motion, light and dark variants, and layouts that hold up from a YouTube banner and partner portal to a French-language pull-up banner.
BRAND ELEMENT
Microsoft Ignite 2024
A booth built to be noticed from across the hall. Escalator graphics pointed attendees to booth 504, a “Nasuni in 2 Minutes” video worked with the sound off, and a podium QR code led to a microsite with collateral and prizes. A pre-show “Night at the Museum” event extended the reach.
EVENT DESIGN
CloudBound 2024
Nasuni’s conference for IT leaders ran virtually and in four cities: Chicago, Boston, Newport Beach and London. I built one campaign that flexed across all of them, from invitations and social to on-site signage, so every stop felt like the same event.
CAMPAIGN
Brand architecture · 2026
Resilio and DryvIQ, a Nasuni company
When Nasuni acquired Resilio and DryvIQ, I brought both into the 2026 rebrand as endorsed brands. Each keeps its own name and product story and carries an “a Nasuni company” lockup, the same approach I used to unite Legrand AV.
End-user file access and data orchestration for distributed enterprise teams.
resilio.com ↗ (opens in a new tab)
Classifies, secures and activates unstructured data so it is ready for AI.
dryviq.com ↗ (opens in a new tab)Video & storyboard
Nasuni in 2 Minutes
An explainer built to work with the sound off, on a booth screen or a homepage. The storyboard set the pace frame by frame: the problem, the platform, the proof, then the call to action.
Event design
Microsoft Ignite 2025: one message, every screen
“Tame unstructured data. Unleash AI.” was built as a responsive message: one line and one visual system, resized from vertical digital signs to a wide banner across Moscone West, all pointing attendees to booth #4023.
Campaign
The hybrid cloud storage report
A research launch built as a pair: a promotion to drive downloads, and an infographic that pulled the headline findings out of the report so they could travel on their own.
Localization
Nasuni in French
French-language pull-up banners and a matching A4 print ad, adapted from the Liquid Flow system so the brand reads the same in a second language.
Culture
Team Nasuni at the Corporate Challenge
The brand inside the company: the Nasuni team at the 2025 JPMorgan Chase Corporate Challenge.
Outcome
Results
From the 2024 brand to the 2026 rebrand and two new “a Nasuni company” brands, the identity shows up the same way at trade shows, in campaigns and on screen. At Microsoft Ignite 2024, the booth and its microsite increased booth traffic and improved lead generation.
Lessons
Treating Liquid Flow as a system rather than a one-off graphic is what let the brand scale. Once the element had rules, the same identity could carry a booth, a four-city event and a YouTube channel without being redesigned each time.
HqO: rebranding the workplace app
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