Specialty coffee association brewing in Connecticut
COMMUNITY BRANDING
CT Coffee Collaborative
COMPANYSCOPEROLECreative Director
TIMELINE2025 – Present
Brand identity, social, events
Project overview
The challenge
The Connecticut Coffee Collaborative (CCC) is a small group of specialty coffee professionals planning to operate as a 501(c)(3) nonprofit. It focuses on education, hands-on training and positive workplaces across the state’s coffee scene.
My role
When Taki Tanaka proposed the association and its eight-member board, I joined as Creative Director and built its visual identity for online and in-person use: rooted in Connecticut and able to scale to whatever the group needs.
A brand with Connecticut roots
The CT Coffee Collaborative wordmark pairs a coffee-bean “o” with a bold, friendly type system that works on social posts, flyers and signage alike.
IDENTITY
Featured in Barista Magazine
Barista Magazine profiled the CCC as a statewide movement building a more inclusive, supportive coffee community.
PRESS
Jingle & Mingle
Our first event introduced the board at WeHa Coffee Roasters in West Hartford, in a space donated by Jason, the “New England Coffee Guy.” The holiday flyer and social story set the tone for events to come.
EVENT
Outcome
Results
The identity launched with the board at the first Jingle & Mingle and earned the collaborative coverage in Barista Magazine.
Lessons
Building the identity to scale, from social posts to event flyers, meant a volunteer board could keep using it without a designer in the room.
Nasuni: giving file storage a brand people remember
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