Modernizing the Legrand brand across print, web and video
Legrand
COMPANYSCOPEROLEGraphic Designer
TIMELINE2016 to 2020
Rebrand, brand architecture, web, print
Project overview
The challenge
Legrand designs electrical and digital infrastructure for the spaces where people live, work and meet. Central Marketing needed the brand updated to match the company’s mission, with consistent assets across North and Central America.
My role
As Graphic Designer for Central Marketing, I led the rebrand that modernized Legrand. I also created the “A brand of Legrand” lockup for the C2G acquisition, which became the system for Legrand | AV after the Milestone acquisition, from Chief and Vaddio to Da-Lite and Sanus.
At a glance
Brand guidelines
The rebrand on one page
Brand Identity at a glance sums up the refreshed system: logo versions and colors, the “Designed to be better.” tagline, the “A brand of Legrand” seal for the acquired brands and the DINPro type family. The 2017 board maps the work I contributed to that year, from 20 guideline chapters to the Milestone brand family.
Brand architecture
A brand of Legrand
I created the “A brand of Legrand” lockup when Legrand acquired C2G. The acquired brand keeps its own name and wordmark, and one shared seal sits beneath it, so customers still find the brand they know while seeing the company behind it.
When Legrand then acquired Milestone, the same lockup became the system for the new Legrand | AV, rebranding Milestone brands like Chief, Vaddio, Da-Lite and Sanus. Brands such as Luxul and Middle Atlantic, later moved into Legrand | AV, took it on too.
I used the same endorsed approach at Nasuni in 2026 for Resilio and DryvIQ.
See it at NasuniWhere it started: C2G
- Its own nameThe brand’s wordmark stays as customers know it.
- One shared seal“A brand of Legrand” sits in the same place on every lockup.
Corporate brochure and stationery
An 8×8 corporate brochure built on a clear type hierarchy, custom illustrations and the brand’s color system, printed for new hires, events and the sales team, with matching business cards.
Product launch
Launching Eliot
Eliot was Legrand’s program for connected, IoT-ready products. For its launch event I designed the invitation, white on the outside and purple inside, plus a save-the-date brochure and the entrance guests walked through, all built from a pixel pattern that breaks away from the Eliot mark.
Web
LEED with Legrand
I wireframed and designed LEED-focused pages for legrand.us, using clear calls to action and internal links to guide visitors. The mobile-friendly pages also gave existing, undesigned content new life.
Sustainability
Sustainability campaigns
With Legrand’s Sustainability team, I designed the annual Energy Marathon, event graphics for Greenbuild and signage celebrating the West Hartford headquarters’ LEED certification, turning goals like a smaller carbon footprint into things employees saw every day.
For the Energy Marathon 2.0, I designed Top Performance Awards in solid bamboo with an anodized aluminum panel, one for each winning site from Fort Mill to Fairfield. The Sustainability Operations Team also got its own embroidered mark in four colorways.
Recognition program
Pursuit of Excellence
Pursuit of Excellence is Legrand’s peer recognition program, and I earned nine awards across its four tiers. Four of my projects won Achievement Awards, and the 2017 project went on to win New Heights and then the Summit Award, the program’s highest level. I also illustrated the awards I won as a set.
- 3SpotlightPaper award and gift card
- 4AchievementWooden cube
- 1New HeightsMetal casing
- 1SummitOrange insert, top level
Remaking the program video
When the prize values changed, the program video needed an update, and that could have been the only edit. I took a wider view. I went back to the vendor behind the 2014 video and the original voice actor, took a new script through team approval, and storyboarded new visuals with the vendor. The 2014 cast was mostly white men. The 2019 cast looks like a real workplace: women and men, a range of skin tones, and the beards, hats and plaid shirts the original never would have drawn. The updated video welcomes new hires online and plays at the award summits.
- New prize values
- Same vendor and voice actor
- New script, team approved
- Storyboarded for a more diverse cast
Outcome
Results
The modernized brand carried across the website, print, trade shows and video, and the “A brand of Legrand” lockup I created for C2G became the shared endorsement across Legrand | AV.
Lessons
Clear guidelines did more for consistency than any single piece. Once the rules were written down, web, print and video could move quickly without drifting apart.
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