Agency work, 2020 to 2021
ZAG Interactive
For about six months I was a Senior Graphic Designer at ZAG Interactive, a digital agency that builds websites for banks and credit unions. Most of my work there was for financial institutions, and I was the lead designer on each project below.
Brand identity
BlueBackHealth
I designed this identity on my own. The mark is a blue bubble with a path cut through it, paired with the line Know the way. A six-page guide sets the rules for logo use, color, type and imagery, and a stationery set carries it onto paper.
The guide, all six pages
Website redesign
Four Points Federal Credit Union
I assisted on the Four Points redesign, designing page templates for savings, the member blog and seasonal auto loan offers. Every brand color got a darker partner for small text, so the bright palette still passed contrast.
The finished site was named a Kentico Site of the Month, August 2021
Page templates hover to scroll
Social campaign
Home Equity Heroes
A home equity campaign for a community bank, which I designed on my own. Each hero is named for the project a loan could pay for, from Backyard Ben to Vacation Victor, and every post is framed by the outline of the cape-and-house mark.
Nine heroes
Also at ZAG
Explainers and certification
I made explainer graphics that walk clients through logo files: compression, raster versus vector, and transparent backgrounds. I also earned the Kentico 12 Content Admin Essentials certification in March 2021, the CMS behind sites like Four Points.
